Lumi Talk

Case Study: How LumiVoice, LumiTalk’s Voice Assistant Transformed Customer Support for The Nutty Designs

The Support Team

Executive Summary

The Nutty Designs, a thriving Shopify-based gift and decor brand, needed a scalable, witty, and brand-aligned voice assistant to manage callbacks, order inquiries, and reduce live agent load—all while preserving its quirky brand voice. 

The Challenge

  • Overwhelmed by repetitive inbound order and return queries 
  • Significant missed calls during peak times 
  • Desire to avoid hiring staff yet maintain fast response times 
  • Needed to preserve brand personality consistently 

The Solution: LumiVoice, LumiTalk’s AI Assistant

LumiTalk deployed a fully integrated, custom voice AI solution, LumiVoice powered by Shopify, Twilio, OpenAI, and ElevenLabs to: 

  1. Understand Caller Intent 
  • Detects order phone numbers or order IDs 
  • Identifies whether the caller needs order status, returns, or new orders 
  1. Automate Real-Time Order Support 
  • Retrieves and reports order status (e.g., “Your order #12345 is on the way”) 
  • Handles return requests or refunds 
  • Gracefully escalates issues beyond scope to humans 
  1. Automate Real-Time Order Support 
  • Welcomes callers with Nutty Designs’ personality 
  • Uses playful fallback scripts that reflect brand tone 2. Smart Escalation 
  • Transfers angry/urgent callers to a live agent 
  • Logs call issues and sends follow-up notifications
  1. 24/7 Availability 
  • Responds instantly to most inquiries—even off business hours 

Results (First 90 Days)

Metric 

Before Lumi 

After Lumi 

Calls handled by AI 

0% 

75% 

Average wait time 

2m+ 

<30s 

Missed/lost calls 

High 

Reduced 90% 

Live-support escalations 

High 

Reduced 70% 

Customer satisfaction (CSAT) 

3.8/5 

4.8/5 

  • Order inquiries were handled instantly 
  • Support staff bandwidth freed to focus on complex issues 
  • Bot maintained consistent, brand-friendly tone 

Customer Quote

LumiVoice handles almost everything—check status, returns, even shipping delays—in our brand voice. Our team spends less time answering calls and more time delighting customers.” 
Customer Experience Manager, Nutty Designs 

Why It Worked

  • Deep Shopify integration for live data 
  • ElevenLabs narration sounded warm and on-brand 
  • OpenAI for intent detection, tuned for ecommerce voice queries 
  • Fallback, logs & escalation pipelines ensure no customer slip-throughs 

Want Similar Results?

  • Instant order support 
  • Brand-aligned voice experience 
  • Lower staffing needs, higher satisfaction 

Book a free consultation call to see how  LumiTalk can make customer service a breeze for your team: lumitalk 

hello@lumitallk.ai| 📞 (949) 8779280

Tags:

ai